Best Website Builders for Artists in 2025 — Website Development Guide

Choosing the right website builder is essential for artists and musicians who want to showcase their work, sell their creations, and build a lasting online presence while maintaining full control over their brand and audience.

Written by: Steve Berg

Key Takeaways

• Control Your Brand & Sales – Unlike social media platforms, a website gives artists and musicians complete control over their content, branding, and e-commerce.

• Choose the Right Platform – Each platform will have its "pros" and "cons" depending on what the visitor's intent and purpose is of your website. Wix and Squarespace are great for portfolios, Shopify excels in e-commerce, Bandzoogle is ideal for musicians, and WordPress offers maximum customization.

• Invest in Long-Term Growth – A professional website helps establish credibility, improve discoverability, and future-proof your career in the digital space. As your presence persists on the internet, you will be able to build authority in your brand and content that you produce.

🎨 Quick Comparison: Which Website Builder Is Right for You?

Platform	Best For	Price (Starting)	Pros	Cons
Wix	All-around creative freedom	Free / $16+	Drag-and-drop, templates for artists/musicians, App Market	Can feel bloated, steeper learning curve for custom work
Squarespace	Sleek portfolio sites	$16+	Beautiful templates, built-in eCommerce, artist-friendly layouts	Less flexible than Wix, limited third-party integrations
Bandzoogle	Musicians selling music/merch	$8.29+	Music-focused features (EPK, store, fan mailing list), no code	Not ideal for visual artists or general creatives
Weebly	Simple artist portfolios	Free / $10+	Easy to use, good for beginners, affordable	Limited design flexibility, aging template styles
WordPress	Bloggers + scalable sites	Free / $4+	Customizable, strong blogging tools, plugin ecosystem	Needs setup time, not always artist-specific out of the box
Shopify	Selling merch or art prints	$29+	Robust eCommerce, print-on-demand integration	Not ideal if you don’t plan to sell physical products
Webflow	Designers & dev-savvy artists	Free / $14+	Complete design control, modern UI, CMS features	Steep learning curve, not beginner-friendly

Why Artists and Musicians Need a Website

In today's digital world, having a website is essential for artists and musicians. Whether showcasing your portfolio, selling music, or building a fanbase, your website serves as your online headquarters. Social media is great for engagement, but algorithms change, and platforms come and go. A website gives you complete control over your brand, content, and sales.

However, with numerous website builders available, how do you choose the right one? In this guide, we’ll explore the best website builders for artists and musicians, highlighting their strengths and weaknesses to help you make an informed decision.

Key Features Artists & Musicians Need in a Website Builder

Before diving into the best platforms, let's look at the essential features that creatives should consider when choosing a website builder:

• Customizable Templates – A visually appealing and unique design that matches your artistic or musical brand.

• E-Commerce Options – The ability to sell music, art, or merchandise directly from your website.

• Media Integration – Support for embedding Spotify, YouTube, SoundCloud, and other platforms.

• SEO & Marketing Tools – Built-in tools to help your website rank higher on Google.

• Mobile Responsiveness – A website that looks great and functions smoothly on all devices.

Now, let’s explore the top website builders for artists and musicians.

Best Website Builders for Artists & Musicians

1. Wix – Best for Customization & Design Flexibility

Pros:

• Easy drag-and-drop editor (Wix) and advanced design-focused builder (Wix Studio) available

• Stunning templates designed for artists and musicians

• Built-in SEO and marketing tools

• Affordable pricing plans

Cons:

• It can become expensive with add-ons

• Some templates may be complex to switch once selected

• The learning curve for Wix Studio may be cumbersome for beginners

Best for: Visual artists and musicians who want complete creative control over their website’s design and layout.

2. Squarespace – Best for Sleek, Professional Design

Pros:

• Elegant, modern templates

• Strong SEO capabilities

• Built-in e-commerce and blogging tools

Cons:

• Slightly steeper learning curve compared to Wix

• Limited third-party integrations

Best for: Musicians and artists who want a polished, high-end website without extensive customization needs.

3. WordPress + Elementor – Best for Advanced Customization & Scalability

Pros:

• Complete control over design and functionality

• Extremely SEO-friendly

• Wide range of plugins and integrations

Cons:

• Requires some technical knowledge to set up and maintain

• Hosting and domain costs can add up

Best for: Artists and musicians looking for a website with long-term scalability and full customization capabilities.

4. Shopify – Best for Selling Art & Music Online

Pros:

• Industry-leading e-commerce features

• Secure and reliable platform

• Excellent integrations with social media and marketing tools

Cons:

• Monthly costs + transaction fees

• Less focused on portfolio presentation compared to other platforms

Best for: Artists and musicians focused on selling merchandise, digital products, or artwork online.

5. Bandzoogle – Best Music-Specific Website Builder

Pros:

• Built specifically for musicians

• Commission-free music and merch sales

• Integrated mailing list and fan engagement tools

Cons:

• Limited design flexibility

• It is not ideal for visual artists or those needing advanced e-commerce features

Best for: Independent musicians who want an easy-to-use platform designed specifically for selling music and growing their fanbase.

How to Choose the Right Website Builder

Which one is best for you? Here’s a quick guide:

• Want an artist portfolio? → Go with Wix or Squarespace.

• Need strong e-commerce? → Shopify is the best option.

• Want a music-focused website? → Bandzoogle is built for you.

• Do you prefer full customization? → WordPress + Elementor is the way to go.
  

FAQs: Website Design & Builder Tips for Artists and Musicians

What should an artist or musician include on their website homepage?

Your homepage should instantly communicate who you are and what you do. Include a clear headline (your name or stage name), a high-quality image or video, a short bio or mission statement, and a primary call-to-action (like “View My Work” or “Listen Now”). Creative statements always garner more intrigue. Keep it visually engaging, but easy to navigate.

How do I choose the correct layout for my creative portfolio?

A grid or masonry layout works well for visual artists to showcase artwork. Musicians benefit from hero sections with embedded music players, EPK download buttons, and tour date widgets. The best design guides visitors intuitively through your content, from visual to audio to contact.

Can I sell art or music directly from my website builder?

Yes — platforms like Wix, Squarespace, Bandzoogle, and Shopify all support eCommerce. You can sell physical artwork, digital downloads, merch, or music. Look for builders that support customizable product pages, secure checkout, and integration with email marketing tools.

Do I need a separate EPK page or integrate it into my website?

It depends on your goals. Many musicians include a dedicated “Press Kit” page; others integrate EPK elements (bio, media, contact) into their About or Home page. If you frequently send EPKs to venues or journalists, a separate, cleanly designed page or downloadable PDF link is ideal.

What design elements help creatives stand out online?

Use consistent branding: colours, fonts, and visuals that reflect your style. Artists should showcase their medium prominently (paintings, illustrations, installations), while musicians should prioritize sound and personality (video banners, track embeds, live photos). Avoid clutter — simplicity often amplifies creativity.

How important is mobile responsiveness for artist websites?

This is very important. Most visitors will access your site from a mobile device. A good website builder will offer mobile editing tools so your galleries, buttons, and menus are optimized for all screen sizes, especially when linking from social platforms like Instagram or Linktree.

Can I customize a template, or should I start from scratch?

Most platforms let you customize pre-built templates — the best option for most creatives. These are often built with good UX and structure in mind, and you can still tailor them with your branding, layout tweaks, and media. Starting from scratch is more time-consuming and usually unnecessary unless you need a particular experience.

Final Thoughts & Next Steps

Choosing the right website builder depends on your specific needs as an artist or musician. Whether you’re looking to showcase your work, sell your creations, or build a loyal fanbase, the right platform will make all the difference.

🚀 Need a professional, custom-designed website? I specialize in creating high-performance websites for artists and musicians. Contact me for a free consultation today, and let’s bring your vision to life!