Overview
Kenton Willem, a Nanaimo-based musician and private music instructor, has been managing their own website since 2022 which hosts their performance history and a portfolio of personal work. As well, the website is the center of their private music lessons business, Kenton's Lesson Studio, where Kenton manages a variety of of individual and ensemble lesson clients.
My Role
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Developing a SEO strategy addressing any "quick fixes" on their on-page SEO
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Conducting a small-scale keyword research campaign for local search queries related to music lessons
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Advising Kenton on content change suggestions on their website
The Challenge
While Kenton's Lesson Studio ranks well with their Facebook page and their website for a few local search queries, Kenton wanted to increase their online presence and figure out ways to increase the range of search terms his private lessons rank for locally in the mid-vancouver Island area.
The Solution
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Design Adjustment
Minor design changes as needed to the website in picture and text layouts. -
SEO Enhancement
I implemented an SEO strategy focused on long-term discoverability for search terms related to local music lessons in Nanaimo. This included keyword-optimized content, improved metadata, faster load times, and accessibility improvements.
Client Feedback
"Steve is a true professional. He completed all work promptly and was especially thorough in assessing what my website needed. What stood out most to me was how he took the time to explain his process and educate me on SEO—something I had specifically asked for, since I didn’t fully understand it. Thanks to his clear, detailed assessment, I now understand the value of SEO and why it’s a smart investment. I highly recommend working with Steve if you want someone who’s both knowledgeable and communicative."
— Kenton Willem, Private Music Instructor - Kenton's Lesson Studio
Results
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Enhanced visibility for local search queries directed to their target market
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Improved user experience across devices