How I Work with Clients
Discovery & Strategy
Strong websites are built on insight, not guesswork. At EdgeCraft Digital, I begin by learning about your organization’s unique challenges, audience, and goals so we can shape a strategy that truly supports your growth. Through careful research into your industry and an honest assessment of your current online presence, I lay the groundwork for a website that not only looks great but also functions as a powerful tool for enhancing visibility, fostering engagement, and driving long-term success.
Design & Development
Discovery defines the direction, but design and development bring your vision to life. At EdgeCraft Digital, I translate your goals into a custom-built website on Shopify, WordPress, or Wix—whichever platform best fits your needs and future plans. Together, we’ll refine the design through a collaborative review process until you have a professional, mobile-ready website that reflects your brand, engages your audience, and gives you the tools to grow confidently in the digital space.
SEO & Ongoing Support
SEO isn’t an afterthought—it’s woven into the project from day one and refined as we prepare your site for launch. By the time your website goes live, it’s already optimized to be discoverable in search results and aligned with the keyword and audience research we outlined at the start. And once your site is live, I don’t leave you to figure things out alone. I include at least 30 days of post-launch support to monitor performance, address any issues, and ensure your organization is positioned for long-term growth online.
Founded on Vancouver Island, Putting Local Growth First
Vancouver Island is home to a vibrant mix of small businesses, non-profits, and creatives who shape the identity of our communities. From local service providers and cultural organizations to educators and independent entrepreneurs, I’ve partnered with organizations across the Island to strengthen their online presence and increase their reach to more people. Whether you’re managing a coastal café, organizing a community event, or promoting services to audiences across Vancouver Island, I design websites and digital strategies with a local-first mindset—helping you connect with the people who matter most.
Recent Projects for Vancouver Island Clients
I assisted Kenton's Lesson Studio, a private instrumental studio in Nanaimo offering lessons across various instruments and styles. Together, we created a SEO strategy involving small page tweaks and content structuring that helped push more search queries with the intent of taking lessons towards the studio. I've helped DriveWise BC, Victoria's leading private driving school, adjust their mobile design and navigation for friendlier use across various devices. I redesigned a website and developed a long-term SEO campaign that delivered results for the Victoria Jazz Society during their summer music festival seasons.
Custom Web Design & Development on Vancouver Island
Every organization on Vancouver Island has its own identity, and your website should bring that to life. At EdgeCraft Digital, I create websites that break away from cookie-cutter designs—each build is carefully crafted to showcase your brand, emphasize what sets you apart, and strengthen connections with your most important audiences. A successful website isn’t only about aesthetics; it’s about delivering a seamless, trustworthy, and memorable experience for every visitor. My approach is collaborative and straightforward. I take the time to understand your goals and design solutions tailored to the needs of your community—whether you’re a local non-profit, a small business, or a creative professional. And when your new site goes live, I don’t just step away. I provide 30 days of hands-on support to answer questions, fine-tune details, and make sure you feel fully equipped to manage and grow your online presence.
SEO Services for Businesses & Non-Profits
A beautiful website only delivers results if people can actually find it. That’s where Search Engine Optimization (SEO) comes in. As a Vancouver Island web designer and SEO specialist, I build discoverable websites not just by Google, but by the communities and customers actively searching for your services. Through competitor analysis, industry research, and keyword strategy, I create a roadmap that increases your visibility and attracts visitors who are most likely to engage with your work. From content planning and on-page optimization to blog articles and service pages, every part of your site is intentionally structured to connect with your audience. SEO isn’t about chasing algorithms—it’s about making your website clear, practical, and authoritative for both search engines and people.
The more original and valuable your content becomes, the more credibility your organization earns online. Over time, that credibility leads to more substantial search rankings, more visitors, and measurable growth. By blending web design, SEO, and digital marketing, I help Vancouver Island businesses and non-profits not only stand out online but also convert visibility into lasting impact.
Ready to build your website together? Contact me today for a no-cost project consultation. If you live in Victoria, coffee is on me!
Helping Businesses Across Vancouver Island Grow Online
A strong online presence is no longer optional—non-profits, organizations, and businesses across Vancouver Island need to connect with their communities, showcase their impact, and compete in an increasingly digital world. At EdgeCraft Digital, I specialize in professional web design and Search Engine Optimization (SEO) that helps local teams, entrepreneurs, and community groups build visibility and credibility online. Whether your existing site needs a refresh, better search rankings, or upgrades to improve accessibility and mobile responsiveness, I deliver solutions tailored to your mission and goals.
I don’t just create polished websites—I ensure they are fast, easy to navigate, and optimized to attract traffic from search engines like Google. By combining thoughtful design with effective SEO, your website becomes more than just a digital brochure; it becomes a powerful tool for engagement, growth, and lasting impact.
Trusted by Local Organizations
