How I Work with Clients
Discovery & Strategy
Every good project plan begins with at least a few rounds of discovery and strategy. That is no different with me at EdgeCraft Digital; we'll align your website needs with your business's current goals and expectations. I research your industry and assess your current standing within it to start off our work relationship with a comprehensive understanding of your digital requirements.
Design & Development
While discovery and strategy is fun to do, the design and development is where the magic happens. After assessing your needs, I will build your website on WordPress or Wix, ensuring you have as much control as you need after the work is done. After a few revisions, you'll have a mobile-ready website that can compete with the "big fish" and carve a presence and niche for your business.
SEO & Ongoing Support
Search Engine Optimization (SEO) begins at the first stage, but starts to take shape at the end of the project's journey. Here, I'll ensure your website is reachable, visible, and explorable using keyword and search-intent research that we accomplished at the beginning. Then, your website is ready for "showtime", but don't worry, I'll support you for the first 30-days minimum to make sure you're hitting the ground running.
Rooted in Victoria, Built for Local Businesses
Victoria has a vibrant community of small business and driven independents. From creative groups, to private learning schools, to non-profit organizations, and more, I've helped businesses of all shapes and sizes succeed in Victoria to garner more customers and business. If you're promoting your music venue or showcasing your current seasonal serving menu, you can rest assured that your website and digital presence is relevant with a Victoria-local working for you, not against you.
Recent Projects for Victoria Clients
I've helped DriveWise BC, Victoria's leading private driving school, adjust their mobile design and navigation for friendlier use across various devices. I redesigned a website and developed a long-term SEO campaign that delivered results for the Victoria Jazz Society during their summer music festival seasons.
Custom Web Design & Development in Victoria
Every great website starts with strong design, clear branding, and a compelling message. In Victoria’s increasingly competitive digital landscape, standing out requires a balance of creative design and seamless user experience. At EdgeCraft Digital, I specialize in building new websites, refreshing outdated ones, and providing ongoing maintenance when a professional Victoria website designer is needed. My portfolio spans a range of websites, from simple, streamlined designs to fully customized solutions with engaging, user-friendly experiences. Every site I create is responsive across devices, optimized for speed, and built with clean visuals and accessible navigation. Whether you need a cost-effective solution or strategic improvements that deliver quick wins, I can create an online presence that aligns with your goals and budget — without compromising quality. Plus, every new website comes with a 30-day support plan, with flexible options to continue as needed.
Local SEO Services That Get You Found
A beautifully designed website only works if people can find it. That’s where SEO comes in. As a Victoria website designer and SEO specialist, I ensure your site is structured to be discovered by search engines, learning language models (LLMs), and — most importantly — your customers. Using industry research and competitor analysis, I identify the most relevant keywords and search terms for your business, and apply the latest SEO practices to help you rank higher and attract qualified traffic. If you’re unsure where to start, I can guide you through keyword selection and content strategy to match your audience. Together, we’ll craft a website and marketing plan designed to grow your visibility and reach.
Strong search visibility is as essential today as having a sign outside your storefront or a business card in your pocket. For new or recently launched websites, this often means combining SEO with a well-structured Google Ads campaign. Pairing paid ads with high-quality website content ensures you cover both short-term visibility and long-term growth. The more unique and valuable your content, the more authority you’ll build in your industry — giving you a real edge online. Let’s discuss your internet marketing needs and develop a plan to attract more visitors to your business.
Ready to build your website together? Contact me today for a no-cost project consultation. If you live in Victoria, coffee is on me!
Helping Victoria Businesses Grow Online
From website redesigns, SEO quick-wins, and mobile responsiveness upgrades, if you're looking for a website designer or SEO expert in Victoria, EdgeCraft Digital helps small businesses and creatives to stand out from the crowd. If your company doesn't have a website, you're missing out on countless opportunities for new business, expanded brand exposure, and digital norms in business today. While in the era of "free website builders" and AI, I can take the website learning and management side while you focus on growing and running your business.
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