top of page

Nik Poli

Calgary, Alberta

Website Development & Design | SEO Development & Strategy | Website Maintenance

Tech Stack
• Wix – Website Builder
• Figma – Design Mockups

Overview

I designed and developed a custom website for Nik Poli, an up-and-coming Alberta country musician, to establish his online presence and support long-term career growth. The project focused on scalable, professional musician website design, with a built-in SEO strategy targeting local and national audiences.

The Challenge

Nik needed a modern, artist-friendly website that could grow alongside his music career — from promoting shows and sharing music to eventually selling merch or managing tour dates. As a new name in the Canadian music scene, building organic visibility online through smart SEO was just as important as great design.

My Role

  • Country musician website design and full-stack development

  • Scalable layout to support future content and features

  • SEO setup optimized for both Alberta-based and national exposure

  • Mobile-first design tailored for fans, bookers, and media alike

The Solution

  • Artist-Focused Design
    I created a bold, clean layout to showcase Nik’s sound and story. The site highlights his music, bio, and upcoming appearances, with room to expand into features like streaming, video embeds, and fan engagement tools — all grounded in best practices for musician website design.

  • Scalable Architecture
    Built with growth in mind, the site’s backend structure allows for seamless expansion. Whether it’s adding a merch store, a blog, or a fan newsletter, Nik’s platform is ready to evolve as his career scales.

  • Long-Term SEO Strategy
    To help Nik stand out in a competitive space, I implemented an SEO plan focused on local and national keyword targeting. This included metadata optimization, performance improvements, and structured content designed to boost rankings for terms like “Alberta country musician”, “Canadian country artist”, and “musician website design Canada.”

Impact

  • A professional, future-ready digital presence for a rising Alberta country artist

  • Search-ready content targeting both local fans and national exposure

  • A solid foundation for growth in music promotion, ecommerce, and outreach

Website Launch Coming Soon!
bottom of page